Direct Line Group Community Fund
Since the start of 2020, our Community Fund has helped over 300 charitable causes, supporting over 200,000 families and individuals facing adversity, mental health challenges and food poverty. Building on these achievements, and with so many of our colleagues feeling passionately about social mobility, we were delighted to focus our Community Fund in 2022 with a new ambition: to build a more inclusive and equitable Britain. Partnering with three organisations, Envision, Springpod and Young Professionals, we have launched a programme of engagement, to use our expertise across the business to help equip younger people with key career skills.
after taking part in the programme
93%felt they understood how an insurance company operates
83%felt more able to ask someone for a connection to build their professional network
74%felt more confident to apply for jobs
To measure the impact of the programme, students were asked to complete a survey prior to, and after, participating in a Community Fund activity. A few of the key stats are highlighted above. In 2023, the programme will continue with the aim of engaging with more students to help build a more inclusive and equitable Britain.