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Group profile

Through our well-known brands we offer a wide range of general insurance products across motor, home, commercial, travel, pet and rescue. 

Whether they choose to come direct or via a Price Comparison Website or Broker, customers can engage with us digitally or on the phone, whenever they need us most.  


Our mission​

To be brilliant for customers every day

Our vision ​

To create a world where insurance is personal, inclusive and a force for good​

Our Purpose​

To help people carry on with their lives, giving them peace now and in the future

The copyright in this image is owned by Kerry Harrison.

Our values and culture​

At DLG we encourage a culture that celebrates difference and empowers people so that they can thrive. ​

Our values underpin how we work and engage with each other and provide a framework to help us fulfil our mission.


Our Board is chaired by Danuta Gray. Danuta  joined the Board in February 2017 and was appointed as Chair in August 2020 and together with her fellow Board members is responsible for setting the long-term strategy for the Group. The Board act in the interests of our shareholders, colleagues, customers and other stakeholders.


Direct Line Insurance Group plc and its subsidiaries (the "Group") are committed to following and maintaining high standards of corporate governance to ensure we do the right thing by our shareholders, employees, customers and other stakeholders alike.

Our commitment to sustainability​

We believe that by working sustainably, we strengthen the Group for the better and create value for our people, society, the planet and our stakeholders. 

Our story

Direct Line Group was formed in 2012 by the divestment of The Royal Bank of Scotland Group’s (RBS) insurance division, through an initial public offering (IPO) and was listed on the London Stock Exchange in 2014. 

Direct Line Group is home to several well known brands including Direct Line, Churchill, Privilege, Darwin, NIG, Direct Line for Business and Green Flag and own 23 Auto Repair Centres nationwide.