Group profile

With customers at the heart of our business, we constantly strive to make insurance easier and better value for them.


Our vision is a world where insurance is personal, inclusive and a force for good. So, we help people carry on with their lives, giving them peace of mind now and in the future. Because that’s how we believe our business will thrive in the changing world ahead.


Our values are more than just a set of ideas about the way we work – they are central to every action we take.


Our Board is chaired by Danuta Gray. Danuta  joined the Board in February 2017 and was appointed as Chair in August 2020 and together with her fellow Board members is responsible for setting the long-term strategy for the Group. The Board act in the interests of our shareholders, colleagues, customers and other stakeholders.


Direct Line Insurance Group plc and its subsidiaries (the "Group") are committed to following and maintaining high standards of corporate governance to ensure we do the right thing by our shareholders, employees, customers and other stakeholders alike.


As technology evolves, so do our products. By harnessing the power of innovation, we make things easier for our customers and people.

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Our story

Our multi-brand, multi-product and multi-channel business offers different propositions to maximise choice for customers. We believe this approach enables us to provide good value for customers and sustainable returns for our shareholders.