Group profile

With customers at the heart of our business, we constantly strive to make insurance easier and better value for them.


We have unique strengths which allow us to deliver sustainable value for our stakeholders


Our values are more than just a set of ideas about the way we work – they are central to every action we take.

Direct Line Group Board meeting, The Science Museum, London


Our Board is chaired by Mike Biggs. Mike and his fellow Board members are responsible for setting the long-term strategy for the Group. They act in the best interests of our shareholders, colleagues, customers and other stakeholders.


Direct Line Insurance Group plc and its subsidiaries (the "Group") are committed to following and maintaining high standards of corporate governance to ensure we do the right thing by our shareholders, employees, customers and other stakeholders alike.


As technology evolves, so do our products. By harnessing the power of innovation, we make things easier for our customers and people.

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Our story

Our multi-brand, multi-product and multi-channel business offers different propositions to maximise choice for customers. We believe this approach enables us to provide good value for customers and sustainable returns for our shareholders.