Group profile

With customers at the heart of our business, we constantly strive to make insurance easier and better value for them.


Delivering great services for customers and excellent returns for shareholders requires a sustainable strategy.


Our values are more than just a set of ideas about the way we work – they are central to every action we take.


Our Board is chaired by Mike Biggs. Mike and his fellow Board members are responsible for setting the long-term strategy for the Group. They act in the best interests of our shareholders, colleagues, customers and other stakeholders.


Direct Line Insurance Group plc and its subsidiaries (the "Group") are committed to following and maintaining high standards of corporate governance to ensure we do the right thing by our shareholders, employees, customers and other stakeholders alike.


As technology evolves, so do our products. By harnessing the power of innovation, we make things easier for our customers and people.

Our story

Since the Group's intital public offering in 2012, we have  achieved strong financial performance and significant growth in our own brands .

*Includes Direct Line, Churchill, Privilege and partner brands: RBS, NatWest and Prudential © GfK Financial Research Survey six months ending January 2018, 14,063 adults interviewed for motor insurance and 12,214 for home insurance.