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Direct Line Group is one of the largest insurance companies in the UK and home to leading insurance brands. 

Our mission is to be brilliant for customers every day. 

We have some of the strongest and most recognisable insurance brands in the UK including Direct Line, Churchill, Green Flag and Darwin. Through these trusted brands we offer a range of insurance products that help protect customers vehicles, homes, holidays, pets and businesses.

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Our diversified model enables us to generate premiums from a range of brands and products, with differentiated routes to market, we reach customers however and whenever it suits them. They can choose to come direct, through a price comparison website or partnership. 

We own 23 Motor Accident Repair Centres, the largest network of any insurer, delivering lower repair costs and providing data-led insights, which enable us to react to emerging trends and inform pricing. 

The premiums we collect from customers are invested in a balanced and diversified investment portfolio designed to meet our long-term claims commitments while generating investment returns.  

Our vision is to create a world where insurance is personal, inclusive and a force for good. Our purpose is to help people carry in with their lives, giving them peace of mind now and in the future.

Our people

We have over 9,000 talented people working at DLG across various roles ranging from data and technology to customer care, auto repair, HR, finance and procurement.  

We encourage a culture that celebrates difference and empowers people so that they can deliver their best work and develop their careers. Talent management is instrumental to the success of our business, which is why we have invested in initiatives to upskill our people for the roles of the future.

Find out about jobs at the Group

Our history

Direct Line Group was formed in 2012 by the divestment of The Royal Bank of Scotland Group’s (RBS) insurance division, through an initial public offering (IPO) and was listed on the London Stock Exchange in 2014.

RBS acquired Direct Line, Churchill, Privilege and Green Flag in 2003 and in 2012 renamed its insurance business to Direct Line Group ahead of the IPO.