Direct Line Group is one of the largest insurance companies in the UK and home to several well-known insurance brands.
Our mission is to be brilliant for customers every day.
We have some of the strongest and most recognisable insurance brands including Direct Line, Churchill, Green Flag, NIG and Darwin. Through these trusted brands we offer a range of insurance products that help protect customers motors, homes, holidays, pets and businesses.
We have a number of strengths that are hard to replicate and provide real long-term value.
Our diversified model not only enables us to generate premiums from a range of brands and products, but through four main routes to market, we are able to reach customers however and whenever it suits them. Depending on what works for the customer, they can choose to come direct, through a price comparison websites, partnership or broker.
We own 23 Motor Accident Repair Centres, the largest network of any insurer, delivering lower repair costs and providing data-led insights, enabling us to react to emerging trends and helping inform pricing.
We have a balanced investment portfolio and the premiums we collect from customers are invested in diversified investment portfolio designed to meet our long-term claims commitments while generating investment returns.
Our vision is to create a world where insurance is personal, inclusive and a force for good. Our purpose is to help people carry in with their lives, giving them peace of mind now and in the future.
We have over 9,000 talented people working at DLG across various roles ranging from data and technology to customer care, auto repair, HR, finance and procurement.
We want to encourage a culture that celebrates difference and empowers people so that they can thrive. Having great people is instrumental to the success of our business which is why we have invested in initiatives to upskill our people for the roles of the future.
Direct Line Group was formed in 2012 by the divestment of The Royal Bank of Scotland Group’s (RBS) insurance division, through an initial public offering (IPO) and was listed on the London Stock Exchange in 2014. RBS acquired Direct Line, Churchill, Privilege and Green Flag in 2003 and in 2012 renamed its insurance business to Direct Line Group ahead of the IPO. At the time of the divestment, DLG owned 16 Auto Repair centres nationwide.