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A message from Adam Winslow, Chief Executive Officer

“Today, we have set out our strategy and clear targets designed to position DLG as the customers’ insurer of choice.

“Since joining DLG just over four months ago I have rigorously reviewed our business, and listened carefully to investors, customers, and employees. This work has deepened my belief in our strong foundations and excellent potential.

“Putting our strongest brand, Direct Line, on price comparison websites, where 90% of consumers shop, means we will be shaking up the motor insurance market once again.

“However, DLG is about more than just Motor, and we have ambitious plans to grow in Home, Rescue and Commercial Direct.

“Our refreshed strategy will be delivered by our new executive team, who have significant expertise in our core markets.

“The strategy and targets set out today signal our ambition and intention to grow our business and deliver strong returns for our shareholders.”


Becoming the customers’ insurer of choice

"I believe we’ve made some substantial decisions that will shape the strategic direction of the group. As we unveil our strategy, we’ll demonstrate to you that we know what it takes to win in our core markets, that we have a compelling plan to achieve these outcomes, and that we are making priority strategic choices that will enable us to deliver strong returns for our shareholders."







Host and Key Speaker

Adam Winslow

Chief Executive Officer

Adam Winslow became Chief Executive Officer of Direct Line Group in March 2024. He brings extensive financial services and insurance expertise gained over 20+ years in the sector. He joined Direct Line Group from Aviva, where he was CEO, UK & Ireland General Insurance. 

Adam previously held the post of CEO for Aviva’s international businesses. Before working at Aviva, Adam was CEO of Global Life Insurance at AIG, having previously held several other management positions at the company across several markets including serving as CEO of AIG Life UK. Adam started his career at Allianz Asset Management in France, followed by further international experience in South Africa overseeing a large business process outsourcing contact centre. 

Lucy Johnson

Managing Director Motor 

Lucy joined the Group as Managing Director, Motor, in June 2024. She previously held the posts of Chief Commercial and Marketing Officer and Managing Director, Underwriting Services, for Hastings Direct, where Lucy worked for 7 years.

Lucy started her career at Barclays Bank, and worked across the Retail Banking division and into Barclaycard where her final role was Managing Director, Small Business.  In recent years Lucy has operated as an independent consultant across financial services as a Partner in Positive Momentum.


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Webcast Playback                                                                                

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