We know that being a force for good means more than just providing great customer service. Our stakeholders expect us to make a positive contribution to the society around us and we do this in many ways, whether it is the causes our Community Fund, supports, the campaigns we run on issues like social mobility, or the tax contribution we make.
As a business we aim to have a wider impact on the communities we serve and society as a whole.
Getting In, Getting On, Getting Ahead
In partnership with the Social Mobility Pledge, we launched our Opportunity Action Plan setting out a series of recommendations the Group can implement to strengthen our contribution in addressing social mobility within the UK. Read more about this here
Targeting social mobility cold spots
Coming out of the pandemic we wanted to harness the benefits of remote working and seize opportunities in areas of the country where we have traditionally not been able to recruit. At the start of the year we piloted a remote customer service apprentice scheme, targeting social mobility cold spots in Derby, Mansfield, Hastings and Crawley where we relaxed traditional recruitment criteria so that we assessed candidates less on professional experience and with a greater focus on panel-based assessment.
Social mobility Insight days
Building on the success of last year, we held two insight days in 2021 in conjunction with the Social Mobility Business Partnership for bright students from less advantaged backgrounds, to break down barriers around careers in insurance and to develop their skills. We’ve also partnered with Teach First, Envision and Achievement for All, to support training and provide mentoring through colleagues across our business.
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Community Fund 2021
Our Community Fund has gone from strength to strength and we’ve continued to work with a number of the charities addressing three priority areas so we use the expertise of our people to play their part in building a more inclusive and equitable Britain.
- Marginalised groups and loneliness
- Mental health and wellbeing
- Food poverty
Active in our Communities
We delivered over 300 laptops and tablets for 100 refuges throughout the UK. The funding supports young, vulnerable schoolchildren, many who have fled domestic violence, who on average spend at least three to four months in refuge accommodation and where over 50% of children do not attend school for fear of meeting their abuser. Colleagues also dedicated their time to call refuges and identify what individual sites, needs were so they could receive the right equipment.
UK Sepsis Trust
We helped raise awareness of the condition sepsis through our customer newsletter which reached over 2 million people. Amazingly, one of our customers recognised the signs in her partner after reading the newsletter and he managed to receive lifesaving treatment as a result of our partnership.
Through our Mileage Money back scheme, we offered customers during the pandemic the opportunity to donate their mileage refund to a number of charities including NSPCC. Our customers over the last year gave £411,265 to NSPCC helping to keep children safe across the country.
Building on the great work of our partnership from last year we continued to train Mental Health first aiders and continued to break down barriers so that colleagues feel empowered to discuss mental health issues. We additionally delivered pro-bono support to support Mind’s operations and ran a graduate fundraising initiative.
We empowered our DNA network to choose several charity partners to support their activity, helping us to bring to life the ‘personal and inclusive’ element of our vision. £100k in total was distributed to organisations such as the Social Mobility Foundation, Achievement for All, Team Square Peg and Girls out Loud.
Green Flag community deliveries
From March 2021 with the support of Business in the Community, our Green Flag recovery drivers helped to deliver food parcels, laptops and other essential items to families, children, and local councils across the country.
We continued to support Stand up to Cancer with colleagues completing as many 100 metre legs of a 400m track as possible within an hour. In total, we raised over £125k to help accelerate life-saving research and cancer treatments.
Community and Social Committees (CASCs)
Colleagues in our CASCs delivered over £100k in funding to provide much needed IT equipment to local schools during the height of lockdown restrictions when families were home-schooling.