Women in Finance Charter

Since July 2016, Direct Line Group has been a signatory of the Women in Finance Charter. The Charter is a commitment by HM Treasury and signatory firms to work collaboratively to build a more gender balanced and diverse industry.

Having achieved our target to increase the female representation of senior management to 30% by the end of 2019, to continue to stretch ourselves, during 2020 we set a new target of 35% senior female representation by the end of 2022. Women currently account for 30% of our senior management (as of August 2020 when we submit our data to HM Treasury).

To help meet our Charter pledge, we have:

  • Committed to gender balanced shortlists within senior recruitment
  • Focussed on identifying our high-potential females and supporting their personal growth by investing in female leadership programmes
  • Introduced a people scorecard to assess Executives’ performance against a number of people metrics and deliverables, of which the Women in Finance Charter is one and this links to their Annual Incentive Plan

We are proud to be one of the few companies in the FTSE250 with both a female Chair and CEO and while our gender pay gap continues to be low compared to the broader financial services sector, we know there is more to do. We believe our Women in Finance Charter commitment will help us to address our gender pay gap, with a large portion of this stemming from the underrepresentation of women at more senior levels across our business.

Our Chief Executive Officer, Penny James and our Chief People Officer, Vicky Wallis, are joint sponsors of our overall diversity and inclusion agenda, with our Commercial Managing Director, Jon Greenwood accountable for our progress on the Women in Finance Charter.