Since signing the Women in Finance Charter in 2016, we have made sustained progress in improving the representation of women in senior management*. Targets have played an important role in driving focus and accountability, helping to strengthen female representation over time.
We remain committed to increasing gender balance at senior levels and have set an ambition to reach 40% women in senior management* by the end of 2027.
Our most recent data, as at 30 June 2025, shows that women represented 37.5% of our Senior Leadership population, prior to Direct Line Group becoming part of Aviva Group. As part of Aviva, we continue to value gender diversity as a key driver of strong business performance and positive societal impact.
*Our Women in Finance Charter definition of senior management was adjusted in 2024 to align to that used by FTSE Women, Women in Finance Review and the Parker Review. It is based on the FTSE Women definition of Executive Committee-1 (Executive Committee and their direct reports, ExCo-1).


