Paul Geddes joined the Board as an Executive Director in August 2009 and is Chief Executive Officer (“CEO”).
Paul led the Group through its financial turnaround, separation from RBS Group, initial public offering and its entry into the FTSE 100. Under his leadership, the Group has delivered value for its customers and returns for shareholders by maintaining strong financial performance and underwriting discipline. This has been achieved with a clear strategy, by investing in the engagement of Direct Line people, embedding a values-driven culture and a focus on making insurance much easier and better value for customers.
After joining RBS Group in 2004 as Managing Director responsible for products and marketing, he became the CEO of RBS Group’s mainland UK retail banking business. Before joining RBS Group, Paul held various senior multi-channel retailing roles in the GUS and Kingfisher groups. Paul started his career in marketing, with UK and European roles at Procter & Gamble.
Paul sits on the Association of British Insurers Board and is a Non-Executive Director of Channel Four Television Corporation.