Building an equitable Britain – Direct Line Group partners with national charity UK Youth

Direct Line Group, one of the largest insurance providers in the UK, has today announced a new partnership with UK Youth, a national charity committed to unlocking youth work for young people. The partnership aims to build connections with young people facing significant barriers within their communities, providing them with a range of skills that will get them ready for the workplace and create stronger pathways to employment. 

The partnership forms part of Direct Line Group’s Community Fund, which was set up in April 2020. Since then, the Community Fund has supported over 200,000 families and individuals facing adversity, mental health challenges and food poverty. Building on these achievements, the Group set a new ambition in 2022, focussing on social mobility with an aim to build a more inclusive and equitable Britain.      

Claire Flannery, Student Engagement Consultant at Direct Line Group said, “As one of the largest insurance providers in the UK, we have a responsibility to invest in the communities we serve and partnering with UK Youth will enable us to do that. Our colleagues are passionate about improving social mobility and breaking down barriers, and look forward to sharing their professional experience and expertise to help young people gain insight into the world of work and provide them with the essential skills they need.” 

Leo Visconti, Director of External Relations at UK Youth said, “There are currently over 750,000 young people aged 16 to 24 not in education, employment, or training that are facing significant barriers rooted in socio-economic deprivation and inequality in economic and educational opportunities. It’s vital for businesses like Direct Line Group to support youth work and young people, so we can provide valuable opportunities for those furthest away from the job market, and break through some of those tough barriers young people face while investing in the workforce of the future.”  

UK Youth will work with Direct Line Group to connect the business to two youth centres, one in Leeds and one in London. The partnership will deliver key activities that connect young people with Direct Line Group employees, who will be able to share their expertise and provide valuable insights into the world of work through workshops and work experience. Direct Line Group volunteers will be able to donate their time to help support UK Youth’s employability engagement activities, which are designed to help inspire young people to start taking the steps needed to fulfil their career ambitions.  

For more information about the Direct Line Group Community Fund click here.


Notes to editors:

Direct Line Group will support UK Youth’s Building Connections programme, which supports youth workers to build partnerships with local employers to benefit young people looking to overcome barriers to entering the workplace. They join existing partner Coca-Cola Europacific Partners (CCEP), the largest independent bottler of Coca-Cola globally.

For more information please contact: 

Jade Trimbee

Senior Corporate Communications Manager 

Direct Line Group

Mobile: 07825 315 931

Email: [email protected]

About Direct Line Insurance Group plc

Direct Line Group (DLG) is one of the UK’s leading insurance companies. The Group’s vision is to create a world where insurance is personal, inclusive and a force for good. Through its well-known brands which include Direct Line, Churchill, Privilege, Darwin, NIG, Direct Line for Business and Green Flag, DLG helps people to carry on with their lives, giving them peace of mind now and in the future. Its brands offer a wide range of general insurance products across motor, home, commercial, travel, pet and rescue, both direct to customers and through price comparison websites and it underwrites insurance products distributed by its third party partners. The Group believes that by embracing sustainable practices it creates a better corporate culture able to provide more reliable products and bring long-term rewards for its customers, people and shareholders.

About UK Youth

UK Youth is a leading charity with a vision that all young people are equipped to thrive and empowered to contribute at every stage of their lives. With an open network of over 8,000 youth organisations and nation partners; we reach over 4 million young people across the UK and are focused on unlocking youth work as the catalyst of change that is needed now more than ever.

To find out more, visit .