Direct Line Group launches new solution for Partners who want to offer their customers an instant estimated home insurance price

Direct Line Group, one of the UK’s leading insurance providers has launched a new digital solution that allows partners to offer their customers an instant home insurance “Estimated Price”. The ‘Home Insurance Partner Solution’ has been developed by DLG Partnerships and will be available as a white label product or as an affiliate partnership using one of the Group’s market-leading brands Direct Line, Churchill or Privilege.

This technology uses API (Application Programming Interface) technology which makes it really easy for partners’ customers to buy market leading home insurance simply and quickly with no ongoing policy management. The solution leverages partner data alongside the Group’s own data, meaning customers will benefit from a pre-populated journey that will deliver a seamless experience, saving them time and effort with an instant ‘Estimated Price’.

To make the onboarding process as easy as possible for its partners, DLG Partnerships has built an intuitive developer portal where potential partners can register, access test API’s, API documentation, and sample the technology in a test environment first-hand.

Andy Broadfield, Partnerships and PCW Director commented, “We are really excited to announce the launch of our new Home Insurance Partner Solution. It is another step towards our goal of becoming the easiest, most creative and most trustworthy insurance partner in the UK. Extending our reach is a key strategic objective for the Group and delivering this digital solution makes it easier than ever for partners to access our brands and products. We’re looking forward to working with partners, both established and emerging, to help them meet more of their customers’ needs.”

To find out more about DLG partnerships and the new API technology visit


For more information please contact:

Jade Trimbee

Senior Manager - Corporate and Financial

External Affairs

Tel: 01372 839 452

Mobile: 07825 315 931

Email: [email protected]

Direct Line Insurance Group plc

Direct Line Group is headquartered in Bromley. Through its number of well-known brands the Group offers a wide range of general insurance products to consumers.

These brands include Direct Line, Churchill and Privilege. The Group also provides insurance services for third parties through its partnership’s division, Direct Line Group Partnerships. In the commercial sector, the Group's NIG and Direct Line for Business operations offer insurance products for businesses distributed through brokers or direct, respectively.