Direct Line Group today announced the appointment of MRM Meteorite as its new below the line marketing agency.

MRM will handle direct activity across a number of Direct Line Group brands including Direct Line, Churchill, Green Flag, Privilege and Direct Line for Business.

Direct Line Group has appointed a new below the line agency following a review of its business needs as it separates from RBS Group.

Mark Evans, Direct Line Group’s Marketing Director, said: ‘Our journey towards becoming a standalone business gave us the opportunity to review agency support for our below the line business. The appointment of MRM as the sole below the line agency will bring greater clarity to the role and improve efficiencies. We look forward to working with them.”

-ENDS-

For further information, please contact:

Greg Dawson
Group Media Relations Officer
Direct Line Group 
Tel: 0165 183 1723

Direct Line Insurance Group plc

Direct Line Insurance Group plc (Direct Line Group) is headquartered in Bromley, Kent; it has operations in the UK, Germany and Italy.

Through its number of well known brands Direct Line Group offers a wide range of general insurance products to consumers. These brands include; Direct Line, Churchill and Privilege. It also offers insurance services for third party brands through its Partnerships division. In the commercial sector, its NIG and Direct Line for Business operations provide insurance products for businesses via brokers or direct respectively.

In addition to insurance services, Direct Line Group continues to provide support and reassurance to millions of UK motorists through its Green Flag breakdown recovery service and TRACKER stolen vehicle recovery and telematics business.