Insurer, Direct Line, is today announcing the launch of Cycling Insurance; a new specialist standalone insurance product aimed at providing comprehensive cover to commuters, leisure seekers and enthusiasts of cycling, wanting to insure themselves, their bicycles (including e-bikes) and their cycling kit.

Developed alongside a team of cyclists and a specialist underwriter*, who have proven experience in the Cycling Insurance Market, Direct Line’s new offering addresses the existing challenges cyclists face when only covering their bicycle through home and contents insurance.

Direct Line’s new specialist Cycling Insurance provides comprehensive cover at and away from home against theft, accidental or malicious damage to a customer’s bicycle (including e-bikes) and cycle accessories. Customers who bought their bicycles new also enjoy a lifetime New-for-Old benefit to cover their bikes on a new replacement basis that is not capped to a limited time period. In addition, the cover also provides public liability and personal injury cover to the rider, which is tailored to the customer with packages suited towards commuters and casual riders, adventurers and cycling enthusiasts. Direct Line’s customers also have the option to be covered while participating in cycling races or sportives; or while travelling abroad with their bicycles.

Paul Stevenson, Product Manager, at Direct Line said: “With the increased popularity of cycling in the UK over the last 12-months since the pandemic hit, we have used our expertise and industry knowledge as one of the UK’s leading insurers to bring to market a specialist insurance product that is specifically tailored towards cyclists, their bicycle (including e-bikes) and their cycling kit.

“The policy can also cover insurance for third party costs as well as the cyclist themselves; so giving our customers the protection and peace of mind they need when taking to their bicycle.”

Direct Line’s specialist Cycling Insurance packages are available now and depending on the cover level you choose; you can get insured for:

●       Theft, accidental or malicious damage to your bicycle (including e-bikes) and cycle accessories

●       Reimbursement for travel or cycle hire if you have an accident and need to get home and while you wait for your claim to be resolved

●       Public liability cover while riding a bicycle

●       Personal injury and Emergency medical cover, including dental care, optical care and physiotherapy

●       Taking your bike abroad, including bike box protection

●       Participation in a cycling race, sportive or organised event. If you can't take part in an event due to a cycling injury, we'll cover your entry fee

For more information, visit the Direct Line site here.

- ENDS -

For further information please contact:

Chelsey Wheeler

Email: [email protected]

Notes to Editors

*Red Sands Insurance (Europe) Limited

Direct Line

Started in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides motor, home, travel and pet insurance cover direct to customers by phone or on-line.

Direct Line Cycling Insurance is arranged by Gator Bikesure Ltd, a subsidiary of Two Three Bird, who provides insurance solutions across the UK. The insurance is underwritten by Red Sands Insurance Company (Europe) Ltd. Gator Bikesure Ltd is an Appointed Representative of Compass Underwriting Ltd who is Authorised and Regulated by the Financial Conduct Authority under firm reference number 304908. Red Sands Insurance Company (Europe) Ltd is Authorised and Regulated by the Gibraltar Financial Services Commission. Gator Bikesure Ltd (Company Number: 09492364) registered address: 3rd Floor, 114a Cromwell Road, London, United Kingdom, SW7 4AG. Customers can find out more about our Direct Line Cycling Insurance products or get more information by visiting directline.com/cycling-cover or calling 0330 460 0277.

Two Three Bird has operated in the cycling insurance industry for over 13 years and holds a presence on four continents, providing leading specialist cyclist insurance solutions to partners in South Africa, Australia, North America, the United Kingdom and Europe.