●        Five-year partnership under the Direct Line and Churchill brands

●        Customers can benefit from simple, flexible and value for money insurance.

Direct Line Group have today launched a new Life Insurance proposition on two of its most recognisable brands, Direct Line and Churchill. The partnership is part of a five-year deal which will see customers’ insured in less than 10 minutes¹ online, over the phone or via a Price Comparison Website.

Under the arrangement, AIG will provide life insurance with critical illness as an option. A simple, jargon-free application process will provide families with value for money life insurance that will offer protection and peace of mind for the years ahead.

The AIG partnership offers the flexibility to build and deliver future products which are tailored-made to meet customers’ needs and the technology will enable most customers to get a quote and instant cover without the need to provide further medical evidence.

Kate Syred, Managing Director of Household & Partnerships at Direct Line Group, said: “We are delighted to announce the launch of the five-year partnership with AIG. For us it’s incredibly important to be able to offer customers insurance that is not only easy to find and purchase, but that is affordable and provides the reassurance and support when they really need it.

“Having the ability to adapt and be flexible is also an advantage as we know customers’ needs evolve very quickly. We believe AIG has the ability to build propositions that are just right for our customers”.

Nicola Dryden, Partnerships Director at AIG Life, said: “AIG’s life insurance products are designed with one thing in mind – to protect the things that matter most. That’s why Direct Line Group‘s easy to understand insurance ethos really resonates with us. By working together, we can offer more families simple financial protection.”

Neal Cross, Senior Commercial Manager at MoneySuperMarket said: “We are delighted that Churchill have expanded their Insurance product lines with MoneySuperMarket by joining our Life Insurance comparison service. This will give our customers even more choice when it comes to protecting their families and loved ones”.

For more information about Direct Line Life Insurance click here, https://www.directline.com/life-cover  or for Churchill Life Insurance, click here: https://www.churchill.com/life-insurance

ENDS

Notes to editor

¹ Customers can be insured in less than 10 minutes if happy with the quote presented. The medical underwriting and lifestyle questions are asked in advance of the quote being shown.

The average time taken to complete an AIG Life online life insurance application is 6 mins 35 seconds. Based on the average time of all AIG Life Limited completed online applications in H1 2019. Data collated 18/07/19

For more information please contact:

Jade Trimbee

Senior Manager

Direct Line Group

Tel: 01372 839 452

Mobile: 07825 315 931

 Email: [email protected]

Direct Line Insurance Group plc

Direct Line Group is headquartered in Bromley. Through its number of well known brands the Group offers a wide range of general insurance products to consumers. These brands include Direct Line, Churchill and Privilege. The Group also provides insurance services for third parties through its partnerships division, Direct Line Group Partnerships. In the commercial sector, the Group's NIG and Direct Line for Business operations offer insurance products for businesses distributed through brokers or direct, respectively.

AIG Life Limited

American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG common stock is listed on the New York Stock Exchange.

Additional information about AIG can be found at www.aig.com | YouTube: www.youtube.com/aig | Twitter: @AIGLifeUK www.twitter.com/AIGLifeUK | LinkedIn: www.linkedin.com/company/aiglifelimited. These references with additional information about AIG have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at www.aig.com. All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries, and coverage is subject to actual policy language. Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.