CHURCHILL LAUNCHES FIRST PERFUME WITH SMELL INSURANCE
Today 1st April 2016, Churchill Insurance launches Éau Yes, the world’s first perfume with smell insurance.
Éau Yes is a fragrance that will insure you smell good, because each bottle comes with smell insurance. What’s smell insurance? Well, when you spray Éau Yes you know you’re covered; to smell good and get compliments all day. And if you don’t receive a satisfactory number of compliments on your smell, Churchill will pay you those compliments back!
On the morning of 1st April an animated poster will appear on the Eat Street billboard at Westfield Shepherd’s Bush, with audio paying compliments to passers-by in a husky French man’s voice. The CTA of the poster then directs people to the Churchill Twitter and Facebook profiles, encouraging them to use #EauYes to ‘claim back’ their compliments.
When people ‘claim back’ their compliments using this hashtag, they will receive compliments from Churchie himself, for example, ‘Does Churchill smell a beautifully well-cooked sausage, or is it you? #EauYes’
This activity will also be supported by a press ad in the Telegraph.
Claire Foster at Churchill Insurance, says: “To follow on from our successful lines of Churchie Slippers and Umbrellas, Churchie is launching the very first perfume with smell insurance - Eau Yes. The perfume brings to life Churchill’s dependable, fun personality while demonstrating that even outside of the world of insurance, you really can depend on the dog.”
Orlando Warner, Creative Director at WCRS, says: “Churchill are all about doing right by you, and that's not just by providing five-star car or home insurance. They now offer comprehensive smell insurance, ensuring customers smell delicious at all times with their new fragrance: Éau Yes! The launch of Churchill's bespoke scent is yet another way people all over the UK can depend on the dog.”
ENDS
Notes to editors:
Full credits
Client: Churchill Insurance
Agency: WCRS
Creative Directors: Orlando Warner
Creatives: Gavin Cumin, Michael Ashton
Agency Producer: Emily Mules, Nick Cruttenden
Account Handling: Emma Marsland, Carolina Gutierrez Vargas, Katie Briefel
Planning: Elisa Edmonds
Media Agency: MediaCom
About Churchill
Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.
Churchill general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
Churchill and U K Insurance Limited are both part of Direct Line Insurance Group plc.
Customers can find out more about Churchill products or get a quote by calling 0800 200300 or visiting www.churchill.com
About WCRS
WCRS is a creative agency, combining over 35 years of brand building expertise with the ability to execute ideas in any channel. The agency’s focus is to create work people care about. In whatever form that takes. Developing ideas everywhere from TV to Twitter, online to mobile, games to music downloads. To find out more about WCRS, visit www.wcrs.com. WCRS is part of Engine, the UK's largest and fastest growing independent communications company, with office locations including London, New York, San Francisco and Shanghai. www.theenginegroup.com
For more information contact:
Olenka Lawrenson
Marketing Director, WCRS
T: 0203 128 8005 / M: 07974 178985
E: [email protected]