Green Flag celebrates 50th Birthday

This month Direct Line Group’s breakdown provider Green Flag is celebrating 50 years of service. In those fifty years, it’s grown from being run from a room above a chip shop in Bradford to now being positioned as the challenger brand in the UK rescue market.

From the start Green Flag has always tried to be different and instead of having a large fleet of vans it uses a nationwide network of garages who have the local knowledge to rescue and fix cars around the clock. Green Flag handle 2 million calls a year* and despite lockdown have continued with its ongoing transformation with the launch of a new claims system in 2020. 

Green Flag has always been ambitious and in 2019 it gained Superbrand status which is awarded for quality, reliability, and distinction. In 2021 it jumped up 14 places to No. 31 in the UK’s Customer Satisfaction Index and was the only breakdown company to appear in the top 50.

To celebrate its humble beginnings in their salt and vinegar filled headquarters, Green Flag are offering people the chance to redeem a free portion of fish and chips from the Frying Squad who will be in three locations across the UK; London, Manchester and Bristol on the 21st, 22nd and 24th September  respectively.

Mark Newberry, Commercial Director at Green Flag, commented: “It’s very exciting to be celebrating our 50th birthday. Since founding the business above a fish ‘n’ chip shop back in 1971, we’ve always had big ambitions here at Green Flag, using our network of local independent recovery experts to deliver excellent service and great value breakdown cover some five decades.”

To find out more about the promotion and the research, click here

*Data from 2020