Delivering essential goods to local communities in need

The pandemic has impacted the vital work of many local charities and businesses who have been providing much needed help and support to some of the nation’s most vulnerable.

Green Flag, Direct Line Group’s rescue brand, has teamed up with Business in the Community (BITC) to help deliver essential goods, on behalf of charities, to families, children and local councils suffering as a result of the pandemic. Deliveries including food parcels and laptops are amongst the items being delivered by Green Flag drivers, all in a Covid safe way, maintaining a 2m distance and wearing face masks.  

Mark Newberry, Commercial Director at Green Flag, commented: “The work Business in the Community is doing to help local charities during these hard times is a great force for good. We’re pleased we have had the opportunity to help out where we can, and we have been able to utilise our network to collect vital equipment and produce from businesses and deliver them safely to charities and communities.”

Olga Watterich, Head of Partnerships and Connections at Business in the Community commented: “COVID-19 has left communities across the UK desperate. BITC's National Business Response Network has already helped over half a million people by connecting them with businesses which can donate goods or services, but there are so many more in need. With this support, Green Flag has shown that it really cares about the communities it serves."

Green Flag’s independent network providers have also been helping by delivering food and laptops to community groups, so they continue to have access to nutritional meals and online courses.

New Direction is a Youth Support group who are one of the charities supported. Their Senior Business Development Manager, Lawrence Walker said: “We massively appreciate your generous support. The young people were all really grateful to receive the equipment which means they’ll now be able to take part in our courses, so it has a big impact.”

Other charities support by this intitiave are The Michael Roberts Charitable Trust, New Hope who help the homeless, Nations Africa Centre, Walworth Golden Oldies Elderly Care and Pink Orange family support.

The partnership with BiTC is in addition to the work of the Direct Line Group Community Fund which was set up in April 2020 in response to Covid-19 and has already donated £3.5m to charities across the country. This year the Community Fund has been extended with a further £1m designated to support people and communities most affected by the pandemic.

Find out more about the Community Fund here