Direct Line has maintained its brand heritage of speed, simplicity and a common-sense human touch. We continue to sell products direct to customers by phone and online. Our customers want a premium product with exceptional customer care that is tailored to their needs at a competitive price.
Direct Line for business is an extension of our Direct brand. We market a range of business insurance products over the phone and online. Our customers are looking for the right level of cover at the right price.
Churchill is one of Britain’s most recognisable brands. Our products are available by phone and online, including PCWs. Our customers are looking for a dependable partner who is reliable, trustworthy, and happy to spend time making sure they are happy. Those values are at the heart of the brand.
Privilege targets customers who mainly buy through PCWs. Our customers are experiencing a quick and efficient service at the best price.
Green Flag is our roadside rescue and recovery service. It is a standalone and an optional product alongside motor insurance across all of our brands. Green Flag offers an award-winning breakdown service at a much cheaper price than its two biggest rivals.
NIG is our commercial insurance brand dedicated to the broker market and is focused on a number of specialisms including SMEs, Agriculture and Real Estate. We sell our products through over 2,000 brokers, including an in-house intermediary that arranges commercial insurance for partnerships, such as RBS and NatWest.
DLG Partnerships is the Group’s partnerships arm. We specialise in providing personal lines insurance, and roadside rescue and recovery products to some well-known brands.