Our Story

Direct Line Group 2012 - 2018


Entry into the FTSE 100 - Direct Line Group gains entry into the FTSE 100


RBS completes the sale of its remaining interest in Direct Line Insurance Group


The Group is admitted to the Official List of the UK Listing Authority and starts trading on the London Stock Exchange.


Separating from parent group RBS, the Group achieves the goal of operating as a standalone insurance company.


The Group completes a £500m planned subordinated debt issuance.


U K Insurance, the Group’s principal UK general insurance underwriter, assigns an insurer financial strength rating of ‘‘A’’ with a stable outlook by Standard & Poor’s and ‘‘A2’’ with a stable outlook by Moody’s.


RBS Insurance rebrands as Direct Line Group ahead of its divestment from RBS Group.

RBS Insurance 2011- 1988


The Group consolidates its UK statutory general underwriting entities into one entity, U K Insurance Limited.


Direct Line Group initiates a major project to separate its operations from the RBS Group.


RBS Group commits to the European Commission to sell its insurance business as a condition of its receipt of State Aid.


RBS Group initiates a transformation plan to enhance the its pricing capabilities, reduce exposure to high-risk policyholders such as young drivers, discontinue certain unprofitable business lines such as fleet and taxi business and reduce the number of operations centres .


The Group sells its share in TPF (Tesco Personal Finance) to Tesco in July, but retains run-off businesses.


Bankinter exercises its option to buy out the Group's 50% stake in the Spanish business.


The Group acquires Churchill Insurance Group Plc from Credit Suisse Group which includes the National Insurance and Guarantee Corporation Limited (NIG). It also adds key long-term partnership distribution agreements, including Prudential and Nationwide.


The Group acquires the business of Royal Insurance from RSA Assicurazioni. These businesses rebrand as Direct Line.


The Group acquires the European motor insurance businesses of Allstate Corp, operating in Germany and Italy.


The Group launches Tesco Personal Finance Limited (TPF), a 50:50 joint venture with Tesco plc and Direct Line begins to operate through the internet channel.

1995- 1998

The Group acquires Privilege Insurance Company Limited.


Direct Line launches pet and travel products.


The Group creates Linea Directa, a direct motor insurance joint venture with Bankinter in Spain.

1985 - 1990

Direct Line launches the red telephone on wheels for TV ads


Direct Line expands from motor to offer home insurance and RBS Group wholly acquires Direct Line.


Direct Line launches in partnership with the RBS Group.


Direct Line

Launched in 1985 by Sir Peter Wood, Direct Line was the first UK insurance company to use the telephone as its main channel of communication.  The company was launched to cut out the middleman and it’s an ethos Direct Line still holds true today. With a broad range of products and services, Direct Line continues to offer a quick and straightforward customer experience.


Founded in 1989 by Martin Long, Churchill is one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone and online. The business was purchased by RBS Group in 2003, bringing it into RBS' insurance division, which is today known as Direct Line Group.

Green Flag

Green Flag started in 1971 as an idea between friends Bob Slicer and Jeffery Pittock and was originally called National Breakdown Service.  It launched as a challenger brand to the AA and RAC with a smart network of rescue specialists to help get customers moving again by providing breakdown cover 24 hours a day, 365 days a year.


NIG provides commercial insurance throughout the UK.

NIG was part of the Churchill group of companies acquired by the RBS Group on 1st September 2003.

NIG sells its products exclusively through independent brokers operating across the UK. Following a strategic review NIG withdrew from the personal lines market in August 2010, focusing its commitment on delivering commercial insurance through exclusive distribution via the broker.