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Our Story

Direct Line Group 2012 - 2022


Science Based Targets approved by SBTi

Opens Tech Centre in Stetchford



DLG signs up to the Race for Zero campaign



Partners with Motability operations Ltd



Publishes its first Black Inclusion Report and announces ethnicity Pay Gap reporting



Ranked 13 in The Inclusive Top 50 UK Employees list 



Acquires a new Auto Services site at Newbury


The copyright in this image is owned by Kerry Harrison.


Direct Line Group signs Social Mobility Pledge

DLG Community Fund is launched to support communities impacted by Covid-19

Direct Line Group publishes its first Sustainability Report and TCFD Report

Group becomes a 100% carbon-neutral business by investing in high social impact projects to offset our Scope 1, 2 and 31 emissions



Direct Line Group named in Sunday Times 25 Best Big Companies to work for

Two partnerships formed with car-subscription service Drover and Starling Bank

Direct Line Group launched PCWs brand Darwin

New Auto Services centre in Weybridge aquired

DLG partners with StreetWise in the UK’s most technically advanced commuter research trials of self-driving vehicles 

Paul Geddes steps down after 10 years as CEO

Penny James appointed CEO



Direct Line Group introduces lifestyle and family policy and introduces new company wide minimum salary of £18,000

New partnership with Volkswagen Insurance Service formed

Direct Line Group makes inclusive behaviours pledge

Roll out of 130 Mental Health First Aiders takes place across the busines

Opens new office in Bristol. 

Purchases Aylesbury Auto repair Centre


UKAARCs are rebranded to DLG Auto Services

Acquires Edinburgh Auto Repair Centre


Direct Line Group signs up to the Women in Finance Charter

Purchases Warwick and Peterborough Auto Repair Centre


Entry into the FTSE 100 - Direct Line Group gains entry into the FTSE 100

RBS completes the sale of its remaining interest in Direct Line Insurance Group

Direct Line launches DrivePlus Telematics


The Group is admitted to the Official List of the UK Listing Authority and starts trading on the London Stock Exchange.

Separating from parent group RBS, the Group achieves the goal of operating as a standalone insurance company.

The Group completes a £500m planned subordinated debt issuance.

U K Insurance, the Group’s principal UK general insurance underwriter, assigns an insurer financial strength rating of ‘‘A’’ with a stable outlook by Standard & Poor’s and ‘‘A2’’ with a stable outlook by Moody’s.

RBS Insurance rebrands as Direct Line Group ahead of its divestment from RBS Group.

RBS Insurance 1985- 2011

2001 - 2011

RBS Group acquires the business of Royal Insurance from RSA Assicurazioni. These businesses rebrand as Direct Line.

The RBS Group acquires Churchill Insurance Group Plc from Credit Suisse Group which includes the National Insurance and Guarantee Corporation Limited (NIG). 

It also adds key long-term partnership distribution agreements, including Prudential and Nationwide.

Direct Line for Business launches

The Group consolidates its UK statutory general underwriting entities into one entity, U K Insurance Limited.

Direct Line Group initiates a major project to separate its operations from the RBS Group.


1995- 1998

The RBS Group acquires Privilege Insurance Company Limited.

Direct Line launches pet and travel products.

The Group creates Linea Directa, a direct motor insurance joint venture with Bankinter in Spain.

1985 - 1990

Direct Line launches the red telephone on wheels for TV ads


Direct Line expands from motor to offer home insurance and RBS Group wholly acquires Direct Line.


Direct Line launches in partnership with the RBS Group.