Introducing Direct Line Group's Sustainability Report 2020
Being a Force for Good for our stakeholders
At the heart of our strategy is our vision to create a world where insurance is personal, inclusive and a force for good.
We are embracing sustainable practices because we believe they create a better corporate culture, more reliable products and greater long-term sustainability for our shareholders.
We are aiming for a triple win:
- Win for the customer by sharing real value with them;
- Win for DLG and those invested in its success, our people and our shareholders; and
- Win for society and the planet because we know that our longterm success is intrinsically linked to the success of the community and the environment around us.
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Penny James, CEO, updates on progress over the twelve months since the strategy was launched
2020 A year like no other
Maximising our impact for all our stakeholders
In order to maximise our impact, we conducted our first in depth Materiality Assessment to evaluate what really matters to our stakeholders and which helped guide our sustainability strategy.
We are embracing sustainable practices because we believe they create a better corporate culture, more reliable products and greater long-term sustainability for our shareholders. And that’s what our five-pillar strategy is there to achieve.