Direct Line Group's Community Fund - supporting those who need it most
Direct Line Group launched its Community Fund in April 2020 as a response to the coronavirus pandemic. Since its launch, the DLG Community Fund has donated over £5million to charities and good causes.
Working alongside local councils and community groups, DLG’s aim was to identify charities and organisations supporting vulnerable people in areas where our main office sites are based. The Community Fund provided money for emergency essentials including food, PPE, and laptops for children. At the same time we continued supporting our long-term mental health charity partner Mind and donated £250,000 to their Infoline and Emergency Fund because their advice, emotional support and mental health services had never been more needed.
In 2021 we chose to continue with the Community Fund. Amongst the projects we chose to support were the ‘Computers for Kids’ campaign to provide laptops and tablets to children who were unable to continue with their education due to nationwide school closures and a range of charities and projects nominated by our people. Across the course of the year £1.5 million was donated making a real and positive difference.
Through our employee-led Community and Social Committee (CASCs), employees also had a chance to contribute and DLG donated a further £100k to 180 different charities close to our people’s hearts.
Debbie Holness, Group Audit at Direct Line Group, nominated St Christopher’s Hospice said, “When my mum died in 2017, St Christopher’s Hospice looked after her for the last month of her life. The nurses and volunteers can only be described as angels. They cared for my mum but also took care of us. When we had the opportunity to nominate a charity for the Direct Line Group Community Fund, I had to nominate them to help other families going through what I went through.”
Dr Ron Daniels BEM, Executive Director, UK Sepsis Trust, said: “Patients recovering form Covid will experience changes to their psychological health, cognitive function and also physical after effects. We urgently need to help those that have survived Covid as well as those recovering from Sepsis. That’s why the money from the Direct Line Group Community Fund is critically important to enable us to expand our support team and help people that really need it right now.”
DLG has now decided to continue with its Community Fund going forwards and is currently finalising a new strategic direction for the Fund focussed on promoting social mobility and tackling disadvantage.
Find out more about what how we are helping our Society here