Direct Line Group logo: a mother and a child and a happy couple  

Build sustainable performance

This has been a year of progress towards our strategic targets. We introduced new customer initiatives, including telematics; enhanced our technical pricing capability; continued the transformation of our claims capability; and increased our operating efficiency. Our strong customer focus remains integral: we aspire to provide our customers with products that best suit their evolving needs and encourage them to expect a high quality of service throughout their relationship with us.

Learn more about our performance:

Operating profit from ongoing operations up


Combined operating ratio for ongoing operations


Return on tangible equity from ongoing operations

Managing risk

Learn about our
business model

We use a multi-brand, multi-product and multi-distribution channel business model, aiming for each of our brands to offer a specific proposition to a distinct customer segment.

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Strategy: distribution, pricing, claims, costs and commercial and international

Learn about our strategy

We continue to transform our business to move towards our ambition to be Britain’s best retail general insurer. Our strategy is based on five key priorities.

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