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Improving road safety

Despite increasing traffic on our roads, the number of serious accidents has reduced significantly since the turn of the century. Unfortunately, this trend has stalled in recent years. As Britain’s biggest car insurer, we believe we can have a vital role to play in making our roads safer.

Road safety partners

During 2016, we worked with various partners to highlight a range of road safety issues.


In November, we launched our third Road Safety Dashboard with the Parliamentary Advisory Council for Transport Safety (“PACTS”). This pioneering tool uses Department of Transport statistics to produce an index that ranks the road safety record of individual parliamentary constituencies. MPs tell us they find the tool valuable. In July, we also ran an event in Parliament at which 33 parliamentarians signed up to our pledge to improve road safety awareness. We also sponsored the PACTS Annual Westminster Transport Safety Lecture in the House of Commons where policymakers and campaigners come together to share ideas and best practice.


We maintained our partnership with road safety charity, Brake, to produce a series of survey reports on driver behaviour and attitudes. We released the results to the media to raise awareness of road safety issues and educate the public. This year’s reports have covered ‘drink driving’, ‘eating and drinking at the wheel' ’texting while driving’, ‘winter driving’ and ‘speed awareness in urban areas'. Brake uses this research for its wider campaigning, education, community and professional engagement activities. We also sponsored Brake’s Parliamentarian of the Year Awards, which recognise Members of Parliament who have campaigned on road safety issues.

Annual Report & Accounts 2016

Download Annual Report & Accounts 2016 PDF

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