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Improving road safety

Despite increasing traffic on our roads, the number of serious accidents has reduced significantly since the turn of the century. Unfortunately, this trend stalled in 2014. As Britain’s biggest car insurer, we believe we can have a vital role to play in making our roads safer.

During 2015, we worked with our partners to address road safety.

Brake
We have worked with Brake, the road safety charity, for 13 years. In this time, we have produced seminal survey reports on driver behaviour, attitudes and understanding, and released the results to the media to raise awareness of safe driving. This year’s reports have covered ‘driving offences and deterrents’, ‘crash protection and vehicle selection’, ‘winter driving’ and ‘use of head restraints’. Brake uses this research for its wider campaigning, education, community and professional engagement activities. We held an event in Westminster with parliamentarians to showcase this research. We also sponsored Brake’s Parliamentarian of the Year Awards, which recognise Members of Parliament who have campaigned on road safety issues.

PACTS
We launched the Road Safety Dashboard with PACTS (“Parliamentary Advisory Council for Transport Safety”). This pioneering tool uses Department of Transport statistics to produce an index that ranks the road safety record of individual parliamentary constituencies. This is the first time the data has been used to this level. We aim to encourage Members of Parliament to do more for road safety in their local constituencies.

We also sponsored PACTS’ Road Safety Summit. This saw practitioners, civil servants, academics and enforcement services discussing changes to the law associated with drink, drugs and using mobile phones while driving. Additionally, policymakers and campaigners attended the annual PACTS

Annual Report & Accounts 2015

Annual Report 2015

Download Annual Report & Accounts 2015 PDF

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