skip to main content

Our brands

Products

Motor
Motor

We are Britain’s leading personal motor insurer measured by in-force policies1, mainly represented through our highly recognised brands Direct Line, Churchill and Privilege, and also through our partners. We insure around one in six insured cars on the road in the UK, representing 3.9 million in-force policies.

Gross written premiums
£392.7m

In-force policies
3.9m

Q1 2017

Home
Home

We are Britain’s leading personal home insurer measured by in-force policies1. We reach our customers by selling home insurance products through our brands, Direct Line, Churchill and Privilege, and our partners – RBS, NatWest and Prudential.

Gross written premiums
£194.8m

In-force policies
3.4m

Q1 2017

Rescue and other personal lines
Rescue and other personal

We are one of the leading providers of rescue and other personal lines insurance in the UK2,3 with 7.9 million in-force policies. This includes providing roadside assistance and recovery for customers through Green Flag, the UK’s third-largest roadside recovery provider2. We also offer customers protection for their pets and holidays and are the second largest travel and the third largest pet insurer respectively3.

Gross written premiums
£104.2m

In-force policies
7.9m

Full Year 2016

  1. Includes Direct Line, Churchill, Privilege and partner brands: RBS, Nationwide (home only), NatWest, Prudential and Sainsbury’s © GfK Financial Research Survey six months ending November 2016, 13,665 adults interviewed for motor insurance and 12,270 for home insurance
  2. Mintel Vehicle Recovery – UK, September 2016
  3. Mintel Pet Insurance – UK, August 2016 and Mintel Travel Insurance – UK, February 2016

Quick Links

Check out our
iPad app
Click here
Stay informed
Sign up to the email alerts and receive updates on upcoming news.