Direct Line has maintained its brand heritage by selling products direct to customers exclusively by phone and internet. We target customers with a high affinity to the brand, and focus on providing a fast and straightforward service.
Direct Line for Business is an extension of our Direct Line brand. It is our direct commercial insurance brand for small businesses that have
straightforward commercial insurance requirements.
Churchill is a household name. We market our products by phone and internet, including PCWs. We target customers who have a high affinity to the brand, and who need an extra helping hand.
Privilege targets customers who mainly buy through PCWs. We focus on making sure they experience a quick service at the best price.
GreenFlag is our roadside rescue and recovery provider. We sell it as a standalone service and an additional
optional product alongside motor insurance.
NIG is our specialist commercial insurance brand, focused on SMEs. We sell our products through brokers, including an in-house intermediary that arranges RBS1 and NatWest commercial insurance.
1. The Royal Bank of Scotland Group plc, including National Westminster Bank plc.
Brand Partners is the Group’s partnerships arm. We specialise in providing personal lines insurance, and roadside rescue and recovery products to some well-known brands.