We continued to build on our strong market position by identifying and investing in developments we believe can contribute to future growth, launching new and exciting products and services to put us at the forefront of disruptive market changes. In 2016, partnerships were particularly key to growing our offerings.
We have extended our partnership with PSA Finance UK (part of Peugeot Citroën) for a further four years, allowing us to create propositions based on the technology being fitted to the car. We are working with Tesla to understand the role advanced technology and driving aids can play in enhancing road safety and therefore insurance. Furthermore, in 2017 Tesla became an introducer appointed representative to be able to refer customers to Direct Line to insure their Tesla.
In 2016, we formed a partnership called MOVE_UK with the UK government, technology providers and car manufacturers to accelerate the development, market readiness and deployment of Automated Driving Systems (“ADS”). With ADS systems observing and recording in the background while MOVE_UK vehicles are driven normally, this is a unique opportunity to learn how ADS technology would respond in real life situations.
Within Commercial, we continued to be recognised for our leading capabilities in eTrade and direct Commercial insurance, both of which are expected to continue to grow.